Meet the AnswerDash Team
This was my first assignment at AnswerDash; to create a promotional video about the workplace culture. I was given a list of employees deemed fitting to interview for such a video and I arranged interviews with each. Beyond that, the parameters and instructions I was given were open-ended.
I think this was an especially fitting first-project, as it doubly functioned as an introduction to the company. By the time I had finished, I had interviewed the majority of the team, and I had a well-sourced insight as to what employees enjoyed about their work and why, their operations, the reasons why they chose their careers, the tradeoffs of working in a small SaaS company, the history of AnswerDash and its culture—I had performed a sort of unofficial ethnography and thoroughly familiarized myself with AnswerDash.
Behind the Scenes
I performed every interview, writing different questions per employee based on their jobs, dynamically adjusted with suggestions sourced from previous interviewees. For example, "Hey, I'm interviewing so-and-so next; what do you think I should ask them?" and, "Are there any questions you would like answered, if you were a prospective employee watching a video about a company's culture?" I estimate that the average interview was about twenty minutes or so.
The post-production stage of my work at AnswerDash was a kind of hybrid of Agile software development—an approach suggested by the VP of Sales & Marketing, Don Davidge. That is to say, I quickly cycled through multitudes of drafts, iterating on the product as per the input of various members of the Sales & Marketing department before the final product was shipped and uploaded to the company site. In order to accomodate this strategy I improvised a primitive version control system (I imagine modern NLEs like Avid Media Composer and professional production houses have more formal, industry-standard systems) of directories accessible to AnswerDash with various drafts, assets, and instructions for acquiring royalty-free music licensing.
You may have noticed that I use the same music in Meet the AnswerDash Team as in Theo's Video Resume.
I had an alternative royalty-free track, but it turned out to be too mellow to fit the energetic image we were aiming for, and admittedly, at the time I couldn't afford to purchase a third track. AnswerDash always re-couped my production costs, but uh... the budgetary floor necessary between that moment and post-production just wasn't there.
Royalty-free music is expensive, especially if you're avoiding synthesized instruments. Have you noticed that most videos on the web nowadays have the soundtracks of airplane safety videos? Thanks, RIAA!