Fictional Airlines Adopts Self-Service Support
The Sales & Marketing team at AnswerDash positioned this video to be a campy, light-hearted user persona-targetted video that aims to extoll the benefits of AnswerDash from the user's perspective. In this case, our protagonist, Sam, is struggling to find his airline's charges for oversized bags; without the AnswerDash solution installed, Sam abandons his prospective vacation to the Hawaiian Islands altogether.
However, if Fictional Airlines had implemented the AnswerDash Q&A tab, Sam would have been able to immediately find the answer to his question in the context of the pages he was browsing, without having to hunt down a FAQ or pull up a live chat with the airline's support channels.
Behind the Scenes
Here's some trivia:
- We chose a support representative previously featured in Meet the Team to act as Sam—Tyson Bundy.
- Fictional Airlines is an actual web site I threw together in a day loosely based on that of United Airlines, running the AnswerDash tab via AnswerDash's Chrome plug-in. The happy sun is based on the sun I featured in Hippo.
- The background of the video is a 6'5 tall sheet of paper chosen to match AnswerDash's blue-based branding and the more whimsical, approachable atmosphere of the persona-targetted series of videos, affixed to the wall with gaffer tape.
- I performed the narration on earlier copies of the video. Admittedly, my manner of speech is naturally too sedate to fit well with such a plucky tone.
- That glass mug. I call it the "Chalice of Tiki." You can get one from Archie McPhee for $18. It's really nice. Bomb-proof glass construction. Good for parties.
- The contents of the Chalice of Tiki was a blend of two kinds of VitaminWater we found in the fridge, because both of the bottles were half empty.
The lighting is as-studio-as-possible, given my resources at the time and the confines of the conference room we chose to film in; I arranged several LED panels around Tyson in an attempt to obliterate all shadows and depth cues, as is typical in the Kickstarter'y-IKEAesque-ukelele-clapping-whistling short videos of contemporary trendiness. There's a practical reason for this beyond trendiness, though; without such an arrangement, my earlier recordings appeared moody and noir-esque: