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AnswerDash Lite Explainer

Screenwriter, director, editor, sound.

Explaining AnswerDash Lite

Winter 2019 saw the release of AnswerDash Lite, an economy version of the original AnswerDash self-service solution (which has been rebranded AnswerDash Pro). I was commissioned to create an explainer video for the new product and I took the opportunity to develop some intermediate skill in Adobe Animate.

This video has greater velocity than my previous explainer work (this is 1:21 minutes, while the AnswerDash Pro explainer is 2:25). I've been getting very comfortable producing in this sub-2-minute format, and the marketing team and I have been learning to more aggressively compact AnswerDash copy to the hardest-hitting value propositions.

You can run a free trial of AnswerDash Lite on your site. The setup is rather straightforward and primarily point-and-click (with the exception of pasting a JavaScript snippet into the pages you want the engine to run on).

Director Joel Elizaga
Post-Production Joel Elizaga
Screenplay Joel Elizaga
Sound Joel Elizaga
 
Narrator Tara
 
Music
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