Explaining AnswerDash Lite
Winter 2019 saw the release of AnswerDash Lite, an economy version of the original AnswerDash self-service solution (which has been rebranded AnswerDash Pro). I was commissioned to create an explainer video for the new product and I took the opportunity to develop some intermediate skill in Adobe Animate.
This video has greater velocity than my previous explainer work (this is 1:21 minutes, while the AnswerDash Pro explainer is 2:25). I've been getting very comfortable producing in this sub-2-minute format, and the marketing team and I have been learning to more aggressively compact AnswerDash copy to the hardest-hitting value propositions.